What is one of the most popular tools all millionaire internet marketers use? This tool is so simple to use, yet so often NOT.
If you are expecting to earn a significant business income, then you MUST be using this. You must treat this endeavor as a REAL business.

So, hear it is…
If you are running a real business then you must know your metrics and use split testing/tracking software!

Track, Track, Track and Test, Test, Test.

When you test things, you can then implement what works best. When you track your results, you
will be able to use the knowledge you gain to make quantum leaps in your conversion rates.
See, internet marketing is all about CONVERSIONS.

The higher the conversion rate, the more leads you generate, the more leads you generate, the more sales you make AND the more MONEY you make.

Think of it like this… Let’s say you are at a ca’sino pulling down the lever on slot machine number 1 and
you are amazingly e’arning $1.25 for every $1.00 you put in.
Now imagine the machine right next to you is p’aying out $2.00 for every $1.00 spent…. If you never tested
both slot machines you would have been stuck on the lower paying machine. By NOT testing and tracking your results you are basically losing out on every pull.

A couple places to start testing are with different google adwords ads and also with your lead capture
page by tracking each and every traffic source, wether it’s articles forums, ezines etc.

Know which ones pull and do more of it!

It really is this simple. Get a tracking tool in place asap. Our primary goal is to get as many opt ins to our lead capture page as possible.
Besides testing all the different ad sources that you market to… you can also test the ad copy and conversion of an individual site.

Here is what I mean:
For example, something you can test is your lead capture page headline.Sometimes changing just one word in your headline can make a huge difference in conversions… but you will never know unless you run a split test to find out.
Fail to do this and you are leaving a ton of money on the table. So, split testing is pretty easy.
It simply means you are going to be running two different pages on a rotator. When visitor 1 hits your capture page, they will see capture page 1, when visitor 2 hits the page they will see capture page 2 and so on back and forth evenly distributing the hits between the two pages.

Now, on the back end, after the person fills out the form, you will have a small piece of HTML code that “tracks” which page created the lead.
Let the two different pages run for a while (about 100 hits) and you will be able to see which page is converting better for you!
You can test all kinds of things… headlines, bullet points, back ground colors, picture vs no picture etc. Just make sure you only change one thing each time you test. This will make things easier for you. Be diligent and you’ll be on your way to a high conversion website in no time.

Here is my favorite tool for getting the job done: A simple, straightforward tool…

I use Adminder.com to track the clicks, opt-ins and conversions of all my campaigns. For all its features, Adminder is amazingly easy to use.